Privacy policy

This Privacy Policy was last updated February 10, 2026.

The Alchemee LLC, a Delaware limited liability company, ("Alchemee," "the Company," we," "us," "our") has created this privacy policy (the "Policy") to explain our privacy practices so you will understand when and how personal information is collected, used, disclosed and protected with respect to this website (the "Website"). In order to use the Website, you must be (a) 18 years or older; or (b) 14 years or older and have your parent or guardian's consent for your use of the Website. By using the Website, you consent to the privacy practices described in this Policy, as modified from time to time by us. Therefore, you should carefully review this policy so you understand our privacy practices.

TABLE OF CONTENTS

  1. Information Collection
  2. Use/Disclosure of Personal Information
  3. Access and Updates to your Personal Information
  4. Technology Utilized; Tracking Technologies
  5. External Links
  6. International Users
  7. Retention of Personal Information
  8. Your Privacy Rights
  9. Notification of Changes
  10. Contact Information

1. Information Collection

There are several ways we may obtain information about you, including from:

    • You directly;
    • Other site users;
    • Social media platforms;
    • Third party service providers; and
    • Tracking technologies.

When information identifies or is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with you or your household, we refer to it as "Personal Information." This Personal Information may include the following categories:

    • Identifiers: These include your name, postal and email address, phone number, online identifier, Internet Protocol address, and other unique identifiers.
    • Information in Customer Records: Name, physical characteristics or description, address, telephone number, credit card number, debit card number, and other financial information.
    • Other Characteristics: Age and gender.
    • Commercial information: Records of products purchased, and your usage history and preferences.
    • Internet/Network Activity: Web/app browsing and search history related to our Website or services, and information regarding your interaction(s) with the Website, services, or advertising.
    • Geolocation Data: Data concerning the location of devices you use.
    • Electronic and Sensory Data: Audio, electronic, visual, or similar information (e.g., a recording of a customer service call or profile photograph).
    • Inferences: The inferences that we draw from your information and web activity to create a personalized profile so we can better identify goods and services that may be of interest.
    • Sensitive Personal Information: Financial account number, credit card number, and personal information concerning an individual’s health.

We also work with various types of data that are de-identified or aggregated, and not reasonably capable of being associated with, or reasonably be linked, directly or indirectly, with you or your household. This data is not Personal Information.

Personal Information You Provide

We collect Personal Information about you via our Website when you provide it through various forms and places on the Website such as in connection with a request for a product, service, or information or if you register for a Website account. In general, you may browse our Website without providing any Personal Information. If we combine demographic information with the Personal Information we collect directly from you on our Website, we will treat the combined data as Personal Information under this Privacy Policy. When you submit your Personal Information to the Website, you are giving your consent to the collection, use and disclosure of your Personal Information as set forth in the Policy.

Personal Information Collected from Others

We may receive information about you from your friends and others that use the Website, namely through our "Refer a Friend" program such as when they submit your information to us about you.

Personal Information Collected Automatically

We may also use tracking technologies (as described below) in order to automatically (or passively) collect, store or accumulate certain information concerning your use of this Website, such as information regarding which of our pages are most popular, your IP address, UDID or other unique identifier, browser type such as Internet Explorer®, Safari®, Chrome®, etc., city, time zone, referring URL, and operating system such as Windows®, Mac®, iOS® or Android®. Information gathered may be used in aggregate form for internal business purposes, such as generating statistics, developing marketing plans, customizing content, and improving the Website. We may share or transfer such information with or to our affiliates, licensees and partners and other third parties.

We may combine automatically collected Website usage information with your Personal Information. In those cases, we will apply this Privacy Policy to the combined information.

Children's Privacy

We do not knowingly collect personal information from children under the age of 14. However, if the parent or guardian of a child under 14 believes that the child has provided us with personally identifiable information, the parent or guardian of that child should contact us at privacy@proactiv.com if they want this information deleted from our files so that it is not in retrievable form. If we otherwise obtain knowledge that we have personally identifiable information about a child under 14 in retrievable form in our files, we will delete that information from our existing files so that it is not retrievable.

2. Use/Disclosure of Personal Information

The Company and its affiliates and subsidiaries may use the Personal Information that you provide for business purposes, such as to fulfill your request for a product, information, or other service, or respond to an email or other request, as well as for commercial purposes such as to create and deliver to you our newsletters or surveys, email, text message, and postal mail marketing communications containing product information, usage tips or promotions, help improve our Website or services, or customize visitors' experience at our Website.

We want to communicate with you via email, postal mail, and/or text message correspondence only if you want to hear from us. If for any reason you would no longer like to receive email, postal mail, and/or text messages from the Company, you can click here to remove yourself or choose the "unsubscribe" option in each email footer. Please allow up to 10 days for us to process your request. Please note, if you opt not to receive marketing messages from the Company, you may still receive "transactional" email, postal mail and/or text message correspondence regarding your account or use of the Website. If you have questions or concerns regarding this statement, please contact us at unsubscribe@proactiv.com.

We may contract with third party companies or individuals to provide certain services for business purposes including email and hosting services, shipping, data management, surveys and marketing, promotional services, to assist in preventing or deterring fraud, etc. We call them our "Service Providers." We may share Personal Information with Service Providers solely as appropriate for them to perform their functions, but they may not use such information for any other purpose. In such cases, we take the necessary steps to ensure that Service Providers have access only to the information that is necessary to carry out the agreed services, that they process Personal Information only for the purposes we have specified and that they have protection measures in place that comply with applicable laws and respect the same conditions and level of protection as set out in this Policy.

The Company in its sole discretion may disclose Personal Information in certain circumstances: (1) when we have reason to believe that disclosing this information is necessary to identify, contact, or bring legal action against someone who may cause injury to or interference with (either intentionally or unintentionally) the legal rights of the Company or the Website, or to anyone that could be harmed by such activities; (2) when we believe in good faith that the law requires it, including compliance with legal process served on the Company; and (3) in situations involving threats to the physical safety of any person or entity.

Business Transfers

Information about our users, customers, and the Website is one of our most important business assets. Therefore, such information, including Personal Information, may be disclosed as part of any merger or acquisition, creation of a separate business, or the sale or pledge of Company assets as well as in the event of an insolvency, bankruptcy or receivership in which Personal Information would be transferred as one of the business assets of the Company.

3. Access and Updates to Your Personal Information

If your Personal Information changes, or if you no longer desire our service, you may correct, update, amend, delete/remove, or deactivate it by making the change on our member information page or by emailing our Customer Support at unsubscribe@proactiv.com or by contacting us by telephone or postal mail at the contact information listed below. We will respond to your request within a reasonable timeframe. In some instances, we may not be able to correct or delete information shared with third parties. Pursuant to applicable law, we may be entitled to refuse to act on the request. For example, our Website uses tracking technologies to help keep track of items you put into your shopping cart including when you have abandoned your cart, and this information is used to determine when to send cart reminder messages via SMS and/or other communication channels if you have consented to receive such messages.

4. Technology Utilized; Tracking Technologies

We and our service providers may use technologies such as cookies, beacons, tags, browser fingerprinting, recognition technologies and scripts, to analyze trends, administer the Website, track users’ movements around the Website, monitor the performance of the Website, measure its effectiveness, tailor our products, services and advertising to suit the personal interests of you and others, estimate our audience size, assist our online merchants to track visits to and sales at our Website, and/or analyze your visiting patterns and to gather demographic information about our user base as a whole.

We may work with third parties, such as network advertisers and analytics partners, that use tracking technologies on our Website. You will be given the opportunity to agree to allow or decline the use of such tracking technologies, and you can change these selections at any time via the "Your Privacy Choices" link available in the Website footer. Please note that your choices as to whether to allow or decline tracking technologies are browser and device specific. Therefore, if you visit the Website from a different browser or device, or clear your cookies, you will need to set your preferences on each browser and device. Our network advertising partners use tracking technologies in order to better understand your interests, so as to provide tailored advertisements on our behalf and/or on behalf of other advertisers across the Internet. Third party analytics partners use tracking technologies to evaluate and provide us with information about the content viewed on our site.

Tracking technologies used on our website may include:

    • "Cookies" are small pieces of information stored by your browser on your computer's hard drive. Most web browsers automatically accept cookies, but you can usually change your browser to prevent this. However, if you disable cookies, you may be unable to use other features of our Website and you may have less than a satisfactory experience.
    • "Clear gifs" (also known as "web beacons" or "pixel tag") are tiny graphics with a unique identifier, similar in function to cookies, and are used to help us monitor activity on our website and better optimize our advertising.
    • "Network traffic monitoring" is programming that monitors and analyzes network traffic, and can be used to capture data being transmitted on a network, including plain-text data and computer IP addresses.
    • "Active scripting" is programming code that is designed to collect information about your interactions with the Website, such as which links you click on. The code is temporarily downloaded onto your computer or mobile device from our server or a third party service provider, is active only while you are connected to the Website, and is deactivated or deleted thereafter.

We may combine automatically collected aggregate information with your Personal Information. In those cases, we will apply this Policy to the combined information.

Do Not Track Signals

Some web browsers are developing or offering signals or other mechanisms for the expression of consumer choice regarding the collection of information about an individual consumer’s online activities over time and across third-party web sites or online services (e.g., a "Do Not Track" ("DNT") signal). A DNT signal is a HTTP header field indicating your preference regarding tracking or cross-site user tracking. We do not use or allow third parties to use cross-site tracking technologies on our site unless you agree to allow the use of such tracking technologies. As a result, we do not monitor or take any action with respect to DNT signals.

5. External Links

Our Website may offer links to and from other third party sites. We are not responsible for the content or information on those websites. In addition, other websites have their own privacy policies. If you visit one of these sites, you may want to review the privacy policy on that site. For example, you may have linked to the Company’s Website through a banner advertisement on another site. In such cases the site you have linked from may collect information from people who click on the banner or link. Please refer to the privacy policies on those sites to see how they collect and use your information.

6. International Users

Our Website is operated in Canada and is intended for users located in Canada. Like almost every website, our Website may be accessed by an international audience. By visiting our Website and providing us with data, you acknowledge and agree that your Personal Information may be processed for the purposes identified in this policy. In addition, such data may be stored on servers located outside your resident jurisdiction and in jurisdictions which may have less stringent privacy practices than your own. By providing us with your data, you consent to the transfer of such data.

7. Retention of Personal Information 

 We retain each category of Personal Information for the duration of your relationship with us, as applicable, and longer as may be required by applicable laws or necessary for our legitimate business purposes. After this period, we ensure that the Personal Information is destroyed to protect it from unauthorized access or disclosure.

All data is stored on servers with high-level security standards and is protected against improper use and access by unauthorized persons. We strive to maintain the necessary physical, administrative and technical security measures in place at our offices and data storage centres. The information is only made available to individuals (employees or agents) who need access to the information in order to carry out their duties.

We use reasonable means to protect personal information received when you use the Website. More specifically, we use technical and organizational measures to protect your Personal Information from loss or theft, as well as from unauthorized access and disclosure, both internally and externally to our organization. However, no security mechanism is perfect, and you should be aware that there is always a risk of a security breach.

The data collected could be stored on servers located outside of Quebec or Canada and could be processed by third-party service providers located outside of Quebec or Canada to enable them to carry out work on our behalf. In the latter case, we take steps to ensure that such third parties are bound by appropriate guarantees.

8. Your Privacy Rights

You have the right to know the purposes for which we collect and process your Personal Information, as well as the right to access, update and correct such information. You may withdraw your consent to our use and storage of your Personal Information at any time. In such a case, however, you may no longer be able to use certain features of the Website or receive certain services.

9. Notification of Changes

We may revise this Privacy Policy from time to time. If we decide to change our Policy, we will post the revised policy here. As we may make changes at any time without notifying you, we suggest that you periodically consult this Policy. Your continued use of the Website after the changes are posted constitutes your agreement to the changes, both with regard to information we have previously collected from you and with regard to information we collect from you in the future. If you do not agree to the changes, please discontinue your use of our Website.

10. Contact Information

If you have any questions about the Privacy Policy or practices described in it, you should contact our Privacy Officer at privacy@proactiv.com.